Itend talk about the development prospect of adult diapers
Jul 26,2021
With the continuous progress of science and technology in China, the medical technology level of the Chinese people is also constantly improving, people's life expectancy is also getting longer and longer, a large number of people are aging and their demands for the improvement of life quality, the purchasing power of children is also continuously increasing, and the application of adult diapers is also becoming widespread. Next, xiaobian will introduce the development prospects of adult diapers.
1. The demand for adult diapers is developing.
Demand and consumption desire are the conditions for market existence. In the past, due to the stage limit of social development, people still do not know what the adult care pad is. But today, with the progress of society, adult diapers have not only appeared, but also are developing in the direction of science and technology and humanity. Technologically, they can provide consumers with increasingly perfect solutions for incontinence. At the same time, as a result of the improvement of living standards, consumer awareness of demand is awakening, consumption desire is increasing, this for the adult nursing mat market mature laid a solid foundation.
2. Huge market potential.
In the world, the adult diaper market penetration rate is high in Japan, at 80%; North America was second at 65%. In Western Europe 58%; Elsewhere only 2%; The world average is 12%; In China, it is less than 1%. China's huge elderly population, ultra-low market penetration rate, and the market demand to be fully awakened will create a potential of unusual adult care mat market, and will also create another new world for the household paper industry.
3. Rising purchasing power.
With the improvement of living standard and the increase of retired old people in our country's one-child family, the old people with strong purchasing power deeply rely on their children's service is not convenient, most are willing to spend their own money to buy adult nursing mat, and constantly pursue a comfortable realm of life and high standard of life quality. At the same time, the income level of young people born in the 1980s and 1990s is not what it used to be, and their purchasing power cannot be ignored. It can be predicted that Chinese adult diapers will have a leap "blowout" development in the case of low base of original use and rapid growth of purchasing power.
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