Xin Hongda talks about the broad prospects for the development of adult diapers
Jul 26,2021
With the continuous advancement of science and technology in our country, the level of medical technology of our people has also been continuously improved, people's life expectancy is also getting longer and longer, the aging of the large population and their demands for improvement of the quality of life, the purchasing power of children continue to increase, the application of adult diapers It has also become widespread. Next, the editor will introduce the development prospects of adult diapers.
1. The demand for adult diapers is forming.
Demand and consumer desire are the conditions for the existence of the market. In the past, due to the staged restrictions of social development, people did not know what adult nursing pads are. But today, with the progress of society, adult diapers have not only appeared, but also are moving towards technology The development of the direction of humanization and humanization can already provide consumers with increasingly perfect incontinence solutions in technology. At the same time, due to the improvement of living standards, consumers' awareness of needs is awakening, and consumer desires continue to increase, which is for adults The maturity of the nursing pad market has laid a solid foundation.
2.The market potential is huge.
Worldwide, Japan has the highest penetration rate in the adult diaper market, which is 80%; North America is followed by 65%; Western Europe is 58%; other regions are only 2%; the world average is 12%; and in China It is less than 1%. China's huge elderly population, ultra-low market penetration, and market demand that has yet to be fully awakened will create a market for adult nursing pads with extraordinary potential, and it will also create a market for the tissue industry. Another piece of new world.
3. Purchasing power continues to rise.
With the improvement of living standards and the increase in the number of retired elderly people in the single-child family in my country, the elderly with strong purchasing power feel that it is inconvenient to rely on the service of their children. Most of them are willing to spend their own money to buy adult nursing pads and continue to pursue comfort The realm of life and a high standard of quality of life. At the same time, the income level of the young people born in the 80s and 90s is not what it used to be, and the purchasing power cannot be ignored. It can be foreseen that the Chinese adult diapers will have a very low base of use and a rapid increase in purchasing power. There was a leap forward development.
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